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Anup Oommen
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Six Flags Qiddiya reveals campaign for first theme park in Saudi Arabia

Anup Oommen
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The campaign was also brought to life across television commercials (TVCs), radio, out-of-home (OOH) and digital-out-of-home (DOOH) billboards, and social media channels such as TikTok, Meta and Snap.

Six Flags Qiddiya

Six Flags Qiddiya – the first theme park in Saudi Arabia – has officially opened to the public, featuring Falcons Flight: the longest, fastest and tallest roller coaster in the world in Qiddiya City within the Riyadh Province of Saudi Arabia.

To raise awareness about the launch of the amusement park, which offers thrilling rides, great attractions, as well as family-friendly dining and shopping options across its various areas, including Steam Town, City of Thrills, Twilight Gardens, Discovery Springs, Grand Exposition, and Valley of Fortune, this Saudi gigaproject of Qiddiya has undertaken a full-360-degree, integrated campaign across the reg


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Tags:adrenalineadventureamusement parkattractionsCity of ThrillscreatorsDigital out-of-homediningDiscovery SpringsDOOHDV360explorersFalcons FlightfamiliesfoodGoogle SearchGrand ExpositionKSALeo BurnettLEO KSAMETAOMD MENAOOHOut-of-homeoutdoor billboardspark enthusiastsQiddiyaQiddiya CityradioridesRiyadhSaudi ArabiashoppingSix Flags QiddiyaSix Flags Qiddiya CitySnapsocial mediaSteam Towntelevisiontelevision commercialThe Voicetheme parkTikTokTruffleTVCTwilight GardensValley of FortuneWhatsApp marketingYouTube
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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