Advertising is a $600bn market globally. Digital advertising contributes more than 50 per cent of the total ad spend. Digital advertising is comprised of search, social, display, video, native and email marketing. Digital advertising has seen double-digit growth year-on-year due to its precise targeting and measurability.
Google dominates the search-ad markets and also has a huge share of display ads. This makes Google the largest shareholder of digital ads, with 32 per cent. The priority for any advertiser is search advertising because it is highly relevant and results-oriented. Every advertiser wishes to grab the maximum share of searches relevant to their business.
Second to search ads
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