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Drop that cookie – by Total Media Ventures and Smartifai’s Halyna Salame

Adform and Digiseg Announce Exclusive Partnership in Saudi Arabia

Age of consent, Havas Media’s David Do Rosario

Liquid expectations, by Accenture Interactive’s TJ Lightwala

Will contextual targeting replace cookies in a privacy-centric world? By Dynadmic’s Céline Gauthier

What The FLoC? By MMPWW’s Nader Bitar

AdColony analyses Apple’s iOS 14 consumer privacy updates

It’s Groundhog Day in the ad tech world, by MMPWW’s Ayman Haydar

A view from Daniel Gilbert: Take control of your first-party data, or quit marketing

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THE WORK

Al-Futtaim Lexus launches campaign for colour blindness

Featured Social The Work Video & AudioDec 5, 2023

Maestro Pizza takes its pizza to greater altitudes

Creative Featured The WorkDec 5, 2023

Wunderman transforms billboards for a life-saving initiative

Featured The WorkNov 28, 2023

Nissan: ‘Keep asking why’

Featured News The Work VideoNov 28, 2023

Emirates NBD collaborates with Leo Burnett to promote cybersecurity

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Brands for Less opts for Yandex Ads for better business outcomes and online sales boost

Enter now for Campaign’s Agency of the Year Global Awards 2023

Nov 22, 2023

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Oct 25, 2022

Mashreq launches Climb2Change initiative to drive sustainability

Dec 5, 2023

The Dunkin’ UAE Mother’s Day campaign that takes you on an emotional ride

Mar 18, 2021

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