Out-of-home (OOH) is proven to be a very effective media channel. It was affected during the pandemic because people were locked down at home, but now it is back on track, especially in our region. Digital has taken share of ad spend from many media, but not from OOH. Outdoor itself is going digital.
Outdoor or OOH in the digital age has adapted the ways of both the old and the new with the use of technology via digital screens, interactive outdoor experiences, live events, non-formatted digital outdoor, special builds and more. It has been transforming for the past 10 years and is moving forward.
OOH is the form of traditional media that cannot be taken over completely by the digitali
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