AlUla, Saudi Arabia.Global tech house Meta, the Royal Commission for AlUla, Saudi Tourism Authority and Riyadh Air are partnering to bring the Instagram Creators Summit at AlUla from 20 to 22 April.
The summit aims to bring together dozens of top content creators from around the world. The event will feature dynamic panel discussions, inspiring keynote talks, and in-depth conversations on the future of content creation, exploring themes such as social media, artificial intelligence, and the evolving digital landscape.
An elite list of content creators have been hand-picked to experience an exciting line-up of sessions designed to enhance their skills, expand their reach, and maximise their impact. Cumulatively, the select group of creators represent a global reach of more than 231 million followers, illustrating the growing significance of the influencer industry to travel destinations today.
A key focus of the summit will be on Meta AI, where attendees will explore its latest capabilities and how it can revolutionise content creation, engagement, and monetisation.
Additional sessions will provide expert insights on optimising platform features, leveraging the latest product updates, and navigating new opportunities in the creator economy. Interactive panels will offer direct access to Meta’s product managers for real-time discussions, while open-ended conversations will foster collaboration and community-building among creators.
AlUla says it will lead conversations on preserving cultural heritage in the face of rapid digital transformation at the event. Discussions will explore how communities, craftsmanship, and storytelling shape a destination’s identity, and the growing responsibility of content creators to promote authenticity in an AI-driven world.
Throughout the summit, creators will immerse themselves in AlUla’s natural landscapes and rich heritage spanning 200,000 years of human history and over 7,000 years of continuous civilisations.
Attendees also will engage in curated experiences that highlight AlUla’s offerings across culture, wellness, adventure, and the arts. Hosting the Instagram Creators Summit in AlUla underscores the city’s growing influence as a global hub for culture, creativity, and innovation, offering a truly exclusive backdrop for meaningful inspiration and deep revitalisation.
