Ipsos – Campaign Middle East

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Relevance is the New Reach, here’s the proof

Share of outdoor, by Ipsos’s Andre Youssef

Tuning in or streaming out? By Ipsos’ Ziad Issa

Ipsos launches out-of-home media measurement in MENA

Music Streaming In MENA – Why It Matters To Be Local

Using technology to measure media habits

Where now for people meters?

Century Financial launches its National Day campaign #WhatsUAEForYou?

adidas inspires the city of Dubai to race for the deserts through powerful film featuring Zidane

Dubai Tourism releases final in series Dubai Presents, ‘The Mash Up’

VMLY&R creates film for Betty Crocker

Joy Films produces ‘Made To Change’ for Neom

COP26, marketers and the ESG agenda

In-app advertising is the new hot spot for modern advertisers, by HUAWEI Ads’ Kashmala Khan

Relevance is the New Reach, here’s the proof

Social Media Trends in 2022: Consumers are calling the shots

Project Agora and Exit Bee join forces to introduce Micro Moment Advertising to the MEA region

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From Motivate Network

International