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Sofia SerranoApr 5, 2022

The media landscape turned upside down, by Ipsos’s Ziad Issa

Sofia SerranoFeb 18, 2022

How inter-connected communities empower marketers in #Ramadan

Sofia SerranoFeb 1, 2022

UAE’s Saturday is the New Friday, a study by Ipsos

Sofia SerranoNov 28, 2021

Cooking up a storm: how can brands drive differentiation in a heavily cluttered foods market, by Ipsos’s Chirag Buch

Sofia SerranoNov 24, 2021

Relevance is the New Reach, here’s the proof

Sofia SerranoNov 15, 2021

Share of outdoor, by Ipsos’s Andre Youssef

Sofia SerranoMar 10, 2021

Tuning in or streaming out? By Ipsos’ Ziad Issa

Sofia SerranoDec 22, 2020

Ipsos launches out-of-home media measurement in MENA

Campaign StaffJul 13, 2020

Music Streaming In MENA – Why It Matters To Be Local

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THE WORK

Lacoste unveils its new brand campaign

Featured The Work VideoMay 17, 2022

FP7 McCann creates first Nescafé ad without Nescafé

Featured The WorkMay 17, 2022

The power of a vote: Annahar’s new campaign shows Lebanese people the real value of their votes

Featured Social The WorkMay 13, 2022

Introducing the world’s newest currency: The Lollar – Currency of Corruption, via Leo Burnett

Featured News The WorkMay 12, 2022

Fatafeat launches playlist featuring food recipes as lyrics

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MOST READ

Project Agora is named among this year’s 1,000 fastest-growing companies by the Financial Times. Nikos Komninos explains the company’s growth

Sofia SerranoMay 11, 2022

Listen now! Campaign’s 2nd ‘On The Record’ Podcast : AR you ready? Augmented reality and retail

Nov 23, 2020

Listen now! Campaign Middle East launches 1st ‘On The Record’ podcast: Ecommerce

Nov 1, 2020

Introducing the world’s newest currency: The Lollar – Currency of Corruption, via Leo Burnett

May 13, 2022

Kalpesh Patankar takes the creative helm at Leo Burnett UAE as chief creative officer

May 18, 2022

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