Very recently, Google discovered that it is not just YouTube that is facing a threat from popular social media apps like Instagram or TikTok but it’s also their core services such as Google Search & Google Maps that are losing their popularity amongst Gen Z. Based on a recent study conducted by Google, as much as 40 per cent of Gen Z are using these social media platforms as a search engine.
I have penned down my two cents on why this is becoming a growing trend amongst the most sought-after target group and how brands/advertisers can adapt to this changing audience behaviour:
First the why:
As quoted by Prabhakar Raghavan (VP, Google Knowledge & Information Organisation) at Fortune�
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