Virgin Mobile UAE has selected independent creative shop, Science & Sunshine, to handle creative duties for the digital mobile service following a competitive pitch involving several agencies.
The Virgin Mobile business is a significant win for Science & Sunshine, which turns four in April 2020. The agency will be responsible for accelerating the growth of the brand in the UAE with fresh thinking across their communication channels.
Commenting on the appointment, Antonia Ellis, Marketing Director at Virgin Mobile UAE said: “The Virgin brand has always been known for being a challenger. For being bold, fun and cheeky; not only in their product offering, but in their campaigns, creatives
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
