Peugeot has launched its new campaign titled “Disconnect before you drive”, aimed at identifying distractions motorists face on the road. The French automotive manufacturer is embarking on its second Road Safety campaign, which has been launched following a study conducted by the French automaker showing that over a third of drivers conduct meetings and conference calls whilst driving.
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Peugeot created a video to capitalise on the importance of disconnecting before driving. The campaign was developed in collaboration with YouGov to identify distractions motorists face on the road. The results showed that over 70 per cent of motorists in the UAE and KSA use video conferencing platforms while driving and 65 per cent of drivers conduct calls with their videos on, whilst nearly 7 out of 10 said they feel more distracted on the road.
Creative Credits
Agency: Science and Sunshine
Production house: Sensa digital
