https://vimeo.com/695362999
During Ramadan, traditions come alive. Reuniting with your nearest and dearest, spending time together, breaking fast as one. But some traditions slip into the past… Unless we catch them just in time.
The Misaharaty is one of the oldest, most deep-rooted traditions of Ramadan. El Misaharaty is the name given to a person who walks and beats a drum in residential areas to wake people up for Suhur. This duty is fading into the past – now in most cases replaced by an alarm clock.
This Ramadan, Peugeot wanted to remind people about the value of time through a touching story about how a simple gesture and a modern twist on an old tradition can turn time around,
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