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Science & Sunshine creates Ramadan film for Peugeot

During Ramadan, traditions come alive. Reuniting with your nearest and dearest, spending time together, breaking fast as one. But some traditions slip into the past… Unless we catch them just in time.

The Misaharaty is one of the oldest, most deep-rooted traditions of Ramadan. El Misaharaty is the name given to a person who walks and beats a drum in residential areas to wake people up for Suhur. This duty is fading into the past – now in most cases replaced by an alarm clock.

This Ramadan, Peugeot wanted to remind people about the value of time through a touching story about how a simple gesture and a modern twist on an old tradition can turn time around, slow it down, and bring people together.


Ramadan Work from Science & Sunshine

Brand: Peugeot Middle East

Advert title: El Misaharaty

Advertising Agency: Science & Sunshine

Creatives: Wael Baytamouni / Katrina Patrenko

Suits:  Myriam Ghazal / Bilal Saab

Clients: Alpha Ba, Head of European Brands, Stellantis Middle East / Lara Ayoub Agha, Head of Social Media & Content Production, Stellantis Middle East / Marko Radzic, Head of Group Marketing, Stellantis Middle East / Melhem Najem, Chief Marketing Officer, Stellantis Middle East

Director: Rashad Al-Safar

DOP: Gino Palmes

Production House: Sensa productions

Executive Producer: Rashad Al-Safar

Producer: Dalal AlAlawi