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Peugeot harnesses the ‘Power of Allure’ with Science & Sunshine

Peugeot Middle East launched its new Power of Allure campaign featuring four regional trendsetters. Developed with Dubai-headquartered independent creative advertising agency, Science & Sunshine, the campaign includes a brand manifesto video running across digital and cinema in UAE and KSA. Four additional films with standalone segments dedicated to each of the trendsetters – Saud AlTurki, Chndy, Ajwa Al Joudi and Raha Moharrak, all paired with an alluring Peugeot vehicle – will be out in the next few weeks. 

The film continues the comeback of the Peugeot brand in the region, focusing on its network expansion and customer experience elevation while showcasing its current lineup and des


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