The attention of a generation goes to a platform that gets it best, and so far TikTok seems to hit the sweet spot, reflected in its massive growth.
TikTok took the world by storm and is the fastest platform to reach 1 billion active users in no time, with more than 2 billion downloads now making TikTok a prominent social platform globally, existing in 154 countries and more than 75 languages.
The Saudi audience was part of this growth; however, we still don’t see Saudi brands taking advantage of the amazing organic reach this platform offers.
The platform gained traction in Saudi Arabia during March and April 2020 with 11 million active users during the Covid-19 lockdown. Global TikTok
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
