Today advertising needs to rate on either entertainment or usefulness, says the author.
I don’t know about you but I never wanted to be an astronaut. I know I could qualify, mind you. For one thing, I get exposed to so much nauseating rubbish, from news to abject stupidity, that I consider myself to be already immune to zero-gravity sickness. I also quite like the notion of being away from it all whilst being the centre of attention. Nevertheless, the idea of being stuck in a tin can, eating nuclear reactor-processed carrots from toothpaste tubes and having even the slightest of my bowel movements monitored by a whole team of geeks, is not exactly my idea of a good time.
I am therefor
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Don’t they ever give you any work to do?