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Re-learning inclusivity – by SEDRA Foundation’s Renate Baur-Richter

Renate Baur-Richter from SEDRA Foundation, spoke at a recent event hosted by The Marketing Society Middle East on inclusivity

Unlearning needs courage, commitment and genuine interest in adopting new and (in the beginning) uncomfortable perspectives. Let’s look at inclusion through semantic lenses: “We as a community/company/ department/team come together to include ‘people of determination’.

What could go wrong with formulating such a compelling call to action? The short answer is: a lot. The more complex response requires us to acknowledge the explicit power dynamic in this appeal. We and them. Us and them. As long as there’s the perception that people of determination are part of the outsider group, our modus operandi is still that of the expired medical model towards disability, which prescribed that


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