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YouTube’s ad revenue growth drops sharply in Q2

Alphabet CEO outlines ‘sharpened focus’ on AI and cloud as its video streaming platform posts just 5% ad revenue growth — a monumental decline from its 84% growth rate one year ago.

Alphabet and Google CEO Sundar Pichai at the company’s annual I/O developer conference in May.
YouTube’s ad revenue deceleration is gathering pace as it struggles to keep up with 2021’s “extraordinary” growth rates and a pullback in ad spend amid rising macroeconomic challenges.
The video streaming giant posted just 5% ad revenue growth to $7.3 billion in the second quarter of 2022, down from 14% in Q1 and a remarkable 84% growth rate in the same period last year.
Ruth Porat, the chief financial officer of YouTube parent Google, told investors on Tuesday (July 26) the “modest” year-on-year growth rate rate


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