By Dhiraj Gupta, CTO and co-founder, mFilterIt.
Covid-19 has fast-forwarded the digital journey. The narrative of digital-first and going digital is getting restructured as digital-only in many cases where the brands now have all the confidence in the digital medium, capable of an effective channel for communication as well as commerce.
This is a paradigm shift as it is making value chain leaner and brands are getting an opportunity to go-direct with their customers. There are several businesses where the producer would never get connected with the consumer as the multiple layers of channels would dilute this connect and create an opaque layer in between.
Brands will have to
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
