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Publicist Inc. reveals Ramadan ad trends, audience insights, cultural conversations

The Publicist Inc. report offers an analysis of Ramadan entertainment and uncovers audience preferences, trending themes as well as cultural conversations that have captivated millions across the region.

Communications and publicity agency Publicist Inc. has released the second edition of its Ramadan Insights Report 2025: Decoding MENA’s Entertainment Landscape, which offers an analysis of Ramadan entertainment and advertising, uncovering audience preferences, trending themes as well as cultural conversations that have captivated millions across the region.

This report leverages data collected from February 20 to March 24, capturing the crucial pre-Ramadan anticipation and the initial engagement surge. Partnering with Mention Analytics, the report meticulously monitored conversations across traditional media, social platforms and streaming services to provide a comprehensive analysis of a


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.