Publicis, WPP and VaynerMedia will share the Mondelez global media business. Photo Getty Images
Mondelez – the makers of Cadbury and Oreo – has split its $1.6bn media account between Publicis Groupe, WPP and Vayner Media following a global review.
Publicis Media has won the lion’s share of Mondelez’s media business, and is thought to have increased the global billings it handles from about 30% to 70% by picking up major European markets. The group will also handle the Middle East.
The review is thought to be one of the largest global media reviews this year, alongside the global Nike review that wrapped in Ju
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