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Anup Oommen
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Pubity Group appoints The Vantage as media rep for MENA expansion

Anup Oommen
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The partnership helps MENA marketers tap into Pubity’s highly engaged social platforms, which have already collaborated with the Dubai Department of Economy & Tourism, Saudi Tourism Authority, and Miral, among others.

Pubity Group

Pubity Group, one of the world’s most influential youth culture media platforms, has appointed The Vantage as its exclusive media representative across the Middle East and North Africa (MENA).

The partnership marks a significant step in Pubity’s global growth strategy, providing MENA advertisers with streamlined access to its portfolio of culture-driven social brands and communities.

With more than 160 million followers and billions of monthly views, Pubity Group sits at the heart of digital culture, connecting communities and shaping conversations through positivity, authenticity and influence.

Founded by Gen Z creators, Pubity Group has become “the youth platform creators follo


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Tags:advertisersBackpackbrandscommunitycreatorscultural understandingdata-driven insightsExpansionGen Zgrowth strategyinfluenceKit ChilversManoj KhimjiMarketersmedia representativeMemezarMiddle Eastonline culturepositivityPubityPubity Grouppurpose-driven collaborationssocial mediaThe Vantageviral storytellingWarm Upyouth platform
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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