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posted on Nov. 11, 2025 at 12:34 pm

The Romans reveals pro bono breast cancer awareness campaign

posted on Nov. 11, 2025 at 12:34 pm

The pro-bono campaign by The Romans, in partnership with ceramics studio Maison Terraē and Dr. Mariana Berratto, is designed to teach women how to self-check breast cancer symptoms using the art of sculpting jugs.

The Romans Clay Jugs

Integrated creative communications and PR agency The Romans, has teamed up with Dubai’s newest contemporary ceramics studio Maison Terraē to launch Clay Jugs — a pro-bono campaign designed to help women overcome one of the largest psychological barriers to breast cancer detection – the fear of finding.
The studio, in partnership with Dr. Mariana Berratto, is teaching women how to self-check potential symptoms using the art of sculpting jugs as a proxy for real bodies.
Breast cancer remains the most common cancer among women in the MENA region, accounting for approximately 25 per cent of all new cases.
Yet, despite high levels of awareness, many women rarely perform self-examination

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Tags:awareness breast cancer ceramics ceramics studio Clay Jugs Fiona Suissa health advocates influencers Kassandra Panagiotopoulos Maison Terraē media pro-bono psychological barriers Sara Raffaghello self-examination self-examinations Strategy texture The Romans Touch

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.