Reda Raad, CEO of TBWA\RAAD
I’ve been working from home for nearly two weeks now. It’s taken some getting used to but the more I settle into it the more I realise working life could be changed forever by the disruption caused by Covid-19. We’ve talked about virtual offices, remote working and connecting with people wherever they are in the world for some time, but only a few companies have taken the plunge. Now we are witnessing the results of this enforced experiment firsthand. Productivity and efficiency have increased, less time is being wasted, and the focus on the work has been heightened. A more fluid, coll
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