Taiba Investments, a public joint-stock company listed on the Saudi Stock Exchange (Tadawul) and a leading company in the hospitality sector, has appointed Jummar Public Relations and Communications as its communications and PR consultant in the Kingdom of Saudi Arabia.
Under the agreement, Jummar will provide Taiba Investments with consultancy on communications, public relations, campaign planning, content creation and media relations management.
Taiba Investments has an extensive and diverse portfolio of approximately 40 properties, including hotels, residential communities, commercial plazas and more than 7,700 keys. A number of additional projects are in development.
Taiba also owns major brands in the hospitality sector in the Kingdom such as Makarem, Dur Communities, Al Aqeeq Hotels, and Nur by Makarem, in addition to partnerships with international hotel operators such as Hilton, Marriott, InterContinental and Accor.
A few days ago, employees from Makarem Ajyad Makkah Hotel and Makarem Umm Al-Qura Hotel, both part of Taiba’s portfolio, were recognised among this year’s top winners at Caterer Saudi Awards 2025, communicated to the media through a public relations push by Jummar PR.
Previously, in 2024, Taiba Investments marked a major milestone in its strategic expansion plan by acquiring Dur Hospitality to become one of the largest hospitality companies in the Kingdom. The merger has helped to establish the Taiba brand in Riyadh and other cities, including Makkah, Madinah, Jeddah, Al-Khobar, Tabuk and Jubail.
Jummar PR & Communication is a Saudi public relations consultancy firm, with an experienced group of professionals in communication, media, crisis management, content development, media monitoring and data analysis.
Since its establishment in 2021, it has succeeded in expanding its portfolio of clients to include government entities and companies in different sectors, including aviation, hospitality, AI, fintech, real estate, media, education, energy and entertainment.
