How is the regional production market changing?
The market is evolving – as budgets have been shrunk down more and more over the last couple of years, briefs have changed as production diversifies its deliverables. We’ve found that clients want more ‘snackable’ content; bitesize chunks that can easily and quickly be consumed, compared with the longer, more story-focused content. Nevertheless, the demand for TVCs still remains, however the ‘snackable’ content is almost seen as the audience’s doggy bag, ready to be gobbled up at the viewer’s convenience.
How is demand changing?
We will always face the classic price/quality/speed battle. We have adapted our team over the last
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