FeaturedNewsThe Work

Yukon 2015 underscores power with nuanced ‘Lead by example’ script

Watch the ad film conceptualised by Leo Burnett here

The 2015 Yukon family from GMC was introduced in the Middle East this summer. Part of the launch campaign is a TV spot conceptualised by Leo Burnett.

The commercial opens with a young Arab boy playing with a remote controlled toy car at the foot of a bridge. A bevy of white cars rush past him, as he moves his toy to a corner for safety. From the other end of the bridge comes a GMC Yukon, which meets the opposing convoy midway. The bridge isn’t wide enough for the cars to pass simultaneously. After a pause, the GMC moves forward, while the rest reverse to let it pass. An aerial shot captures this power move by the Yukon.

As t

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.