Pinterest has released Pinterest Predicts, its annual trend report, which aims to provide consumers and advertisers a first look at the trends for 2025.
More than half a billion people come to Pinterest each month to search and shop for the next big thing, which gives the platform insights into ‘what’s next’. By analysing year-over-year growth in search terms, Pinterest identifies the fast-rising patterns and curates findings into the future-looking report, which has proven to be more than 80 per cent accurate over the past five years.
The top trends mapped in the report show bold forms of expression and maximalism, which mean that consumers will look to ‘make a statement’, to stand out, engage all their senses through their style choices, and be an active part of ongoing marketing and advertising trends.
“Our 2025 Pinterest Predicts trend report signals a return to maximalism, boldness and daring styles with trends such as ‘Surreal Soirees’, ‘Chaos Cakes’ and ‘Castlecore’. In 2025, more will be more. With Gen Z now making up over 40 per cent of Pinterest’s user base, their influence is directly affecting which trends and themes are taking off. In fact, 65 per cent of this year’s trends are inspired by Gen Z. We can’t wait to see how Pinners will bring these trends to life,” said Sydney Stanback, Global Trends and Insights Lead at Pinterest.
While 65 per cent of the 2025 trends are driven by Gen Z, the trends span across all generations.
For 2025, Pinterest Predicts shares the top trends across home décor, fashion, beauty, travel, food and beverage that will influence advertising creatives and consumer choices.
CROSS CATEGORY
Cherry coded: Gen Z and millennials will infuse cherries into their makeup, menus and mood boards in the coming year, with “cherry vibe,” “cherry car,” and “cherry martini” already soaring as search terms. Tart is all heart in 2025.
Dolled up: In 2025, people will turn their entire lives into a tiny, mighty dollhouse. Millennials and Gen X will go all-in on babydoll makeup, cute room ideas and necklace charms in the most whimsical colors.
TRAVEL
Peak travel: Cities peaked in 2024. Out-of-the-way mountainous venues will be the go-to travel destinations in 2025 as Gen Z and Gen X seek treetop views and fresh, thin air. Gear up for your next ele-vacation.
FASHION
Seeing double: Besties don’t copy—they match. This year coordinated fits will be the topic du jour in the group chat. From collaborating on festival fits to aligning on date night looks, Gen Z and Boomers will be all about staying in sync (in a chic way).
Terra futura: Boomers and Gen X are rebels with a cause, revolutionising sustainable living with recyclable fashion, self-sufficient gardens and other eco-living aesthetics. They’re searching in large numbers for terms like “solarpunk house,” “solar punk fashion” and “chaos gardening.”
HOME
Primary play: The inner child in everybody will escape to colorful new places in 2025. Gen Z and Gen X plan to paint funky murals onto furniture, jazz up their rooms with contrast trim, and convert their drab cupboards with primary coloring.
Mix and maximalist: For 2025 decor, more is more. This year, Gen X and Boomers will mix and match brilliantly bold patterns, eclectic prints and delightful textures in all colors of the rainbow. Oh, and layering—lots of it!
BEAUTY
Goddess complex: Women will be treating themselves like goddesses in 2025, embracing their divine drip like never before with gold facials, goddess braids and sublime nail designs. Among Boomer and Gen X women on Pinterest, “goddess energy aesthetic” is a hot search term.
Aura beauty: 2025 will be the year of the makeup mood ring. Gen Z and Boomers are driving this high hue look that’s all about honing in on a color aesthetic and flaunting it from chin to cheek. Find your aura, wear it with confidence and consider yourself dipped in vibes all day long.
PARENTING
Nesting parties: Traditional baby showers are about the gifts and the guests. Nesting parties are about helping new parents prepare for the postpartum period, setting up their homes for baby’s arrival with freezer-friendly meals, diaper bouquets and baby cabinet organisation. Gen Z and Millennials are remaking the prepartum party.
FOOD & BEVERAGE
Rebel Floats: The fizz is the rizz. Old-school soda pop will get a radical makeover as Gen Z and Millennials increasingly search for terms like “cream soda aesthetic,” “soda drinks recipes” and “homemade soda.” Cool in 2025: Creating and consuming carbonated concoctions of all kinds and colors.
Chaos Cakes: Cute cakes will be out. Silly cakes, funny cakes and even rodent-themed cakes will be in as Boomers and Gen X find themselves in their 2025 confections. The wackier and weirder the better. Strange fact: Searches for “rat cake” are multiplying like, well, rats.
CELEBRATIONS
Rococo Revival: Weddings and parties will be vibing Marie Antoinette, the Rococo Queen who flashed both opulent and ultra-feminine. Gen Z and Boomers are driving this trend toward classic corset gowns, luxe accessories and ornate tablescapes.
Surreal Soirees: Curvy candlesticks, fantastical flowers and gravity-defying centerpieces. In 2025, people will infuse their tablescapes and decor with modern surrealism. Gen X and Boomers are driving this out-of-this-world party trend. Searches for “Salvador Dali aesthetic” suggest a pull toward the Surrealistic art movement.
ENTERTAINMENT
Player One: More than ever, Gen X and Gen Z are seeking to curate their digital lives by customising their avatar’s hair, outfits and even accessories. This avatar aesthetic is found in searches for terms like “pfp ideas y2k,” “cute outfit codes,” and “skirt codes.”
Pinterest’s Advertising Guidelines prohibit targeting of any audience based on religious beliefs or sensitive health or medical conditions including medical conditions, symptoms, or treatments related to fertility or pregnancy.
