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AOTYME2026
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Pinterest’s latest Spring Trend Report reveals a cultural shift away from perfectionism and towards reinvention.

Pinterest spring trend report 2026 reveals new consumer insights

Farimah Moeini, Head of Sales Partnerships, Middle East and North Africa (MENA), Pinterest

Pinterest picks Farimah Moeini as first hire in the MENA region

Dettol

Dettol celebrates mothers’ quiet acts of protection in nostalgic campaign

Campaign Middle East rounds up the latest updates on social media and content and streaming platform from March.

The platform updates you need to know from March 2026

Pinterest has released its 2026 Parenting Trend Report, with new data pointing towards more intentional, experience-led parenting.

Pinterest maps the rise of ‘thoughtful parenting’ in 2026 trend report

WPP Media MENA hosted ‘Media Maestros’ bringing together senior leaders from top social media giants for a discussion on the ecosystem.

WPP Media MENA hosts social media giants for inaugural ‘Media Maestros’ client event

From left, Claudine Cheever, Chief Marketing Officer, and Lee Brown, Chief Business Officer, Pinterest. Photo credits: Chona Kasinger and Laurent Cassot.

Pinterest picks Chief Marketing Officer, first Chief Business Officer

Pinterest’s 2026 Colour Trends released a list of the trending colours that will be shaping creativity, style and demand across culture.

What colours will be trending this year?

Oenobiol

Oenobiol launches with Nour Ghandour, championing ‘beauty with time’

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THE WORK

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

DAMAC Emirati

Advertising Creative Featured Marketing The WorkJun 22, 2026

Shantelle Nagarajan

Emirati talents power DAMAC brand film ‘For the Love of Our Nation’

Porsche Cayenne The Black Mambas 1

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 19, 2026

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

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