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Latest
- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
- Pitches
- PR
- Private View
- Saudi Focus
- Special Features
- The Work
- The Spin
Events
Directory
Podcast
AOTYME2026
Magazine
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Campaign Retail & Commerce Media Briefing: Maximising agentic AI, closed-loop outcomes & creator-led commerce

Nabil Sleiman, Head of Marketing Communications, Almarai on ad effectiveness

Saudi Report 2026: A marketer’s unpopular opinion – ‘the best ad in the room’

Teddy Abdel Nour, Head Of Integrated Marketing, TEAM LEWIS on the influencer and creator economy

The influencer illusion: The Middle East has a scale problem, not an influence one

Ben Sadek, Lead for Sports and Entertainment Partnerships — Middle East, The Coca-Cola Company

Podcast: Coca-Cola’s Ben Sadek on brand experiences that move people and partnering with the FIFA World Cup 2026

CX Files Meydan Free Zone Creo Global

Meydan Free Zone launches ‘CX Files’ YouTube series for ‘when things go wrong’

Huda Ismail, Head of PR at NNC on brands

Why the future of brand power isn’t loud, it is intentional

Mona Kattan Kayali

KAYALI blends humour, nostalgia in creator-led Musk | 12 comeback campaign

Reem Masswadeh, Head Of Communications, TPRA

Stop calling them ‘PR packages’: The misconception that’s diluting PR

Saheba Sodhi, Global Head of Strategy and Experiential, MCH Global

Borrowed cool: Why brands need to stop speed-dating culture

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THE WORK

F-PACE

Home of Performance creates bespoke identity for final F-PACE launch

Property Finder FIFA

Advertising Creative Featured Marketing The WorkJun 10, 2026

Shantelle Nagarajan

Property Finder says ‘the world comes home’ in FIFA World Cup 2026 brand film

Henkel founder Fritz Henkel

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 10, 2026

Henkel reveals 150th anniversary campaign led by AI video of its founder Fritz Henkel

Darb El Asateer

Advertising Commercials Creative Digital Featured Marketing Media Social The Work VideoJun 9, 2026

Umniah by Beyon’s ‘Darb El Asateer’ revives voice of a Jordanian legend ahead of FIFA World Cup

Campaign Middle East highlights luxury work that has tapped into cinematic storytelling, cultural nuance, AI visuals and celebrity influence.

Featured Marketing The WorkJun 9, 2026

A round-up of all the luxury work picks

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