Consumer electronics brand Samsung KSA has dived into Instagram Reels for the first time. Reels were introduced in mid-2020 as a way to create short, fun, shareable videos of just 15 seconds. It was a new platform for Samsung KSA, but a wise choice for a brand speaking to a Generation Z audience.
For the first time, Samsung partnered with budding content creators and photographers, encouraging them to step outside their comfort zones to create unique, unexpected content. The social media, user-generated content campaign was called Unexpected Perspective.
Working with media agency Starcom, Samsung KSA’s brief was to generate excitement around its flagship S21 smartphone. Instagram had
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