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Barakat And Havas Middle East build on brand name to celebrate blessings of the UAE for the country’s 50th

For the UAE’s Golden Jubilee, UAE-born fresh juice maker Barakat and its creative and social agency Havas Middle East collaborated with artists from different emirates to create limited edition juice bottles celebrating the blessings of the UAE. Barakat, which means ‘blessings’, is a proud local brand and the nation’s 50th was the perfect occasion to reinforce that sentiment and highlight the country’s blessings with #BarakatOfTheUAE.

Being all about living fresh, Barakat brought a fresh perspective in celebrating the occasion by choosing to connect with its audience in a disruptive and youthful way. The brand’s National Day approach spoke to the Gen-Z and engaged the countr

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