By Petra Spanko, managing director of Clever Monitor Middle East
Artificial intelligence is the new buzzword that is swiftly transforming the technological landscape and changing the dynamics of businesses all over the globe. Given the challenging market scenario in the region, businesses today have to up their game to deliver a unique customer experience.
A company’s growth is pretty much pegged to its marketing efforts. Faced with a myriad of ever-evolving customer needs, marketers have no choice but to remain steadfast in ensuring they deploy cutting-edge marketing strategies or risk losing traction with their customers.
Almost everywhere you turn people are talking about automati
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