OMD, the media network part of Omnicom Media Group, is set to host its Sense conference at the Museum of the Future Auditorium in Dubai on 1 May. The conference series aims to explore the evolving human behaviours of digital natives and their influence on marketing and advertising. It will focus on the three key consumer cohorts of Millennials, Gen Z and Gen Alphas, as their demands and expectations are reshaping marketing.
The event will explore the shift in the way the three consumer cohorts work, connect and live and what brands and companies must do to stay ahead of the game. An estimated 300 industry professionals are expected to attend the conference.
“The digital transformation of marketing and our lifestyles is not only gathering speed, it’s also growing in complexity. Cultures, sub-cultures and trends keep emerging so we must look closely if we want to stay relevant and effective, instead of clubbing all these cohorts together,” said Saleh Ghazal, CEO of OMD MENA.
The media network claims to have assembled locally relevant international thought-leadership to prepare its audience of stakeholders and business partners for what lies ahead of them. In addition to OMD’s EMEA and MENA CEOs Blake Cuthbert and Saleh Ghazal, respectively, the speaker line-up includes a world-renowned digital anthropologist and New York Times best-selling author, Rahaf Harfoush, Snap’s computer vision engineering expert Qi Pan, and Dr Noah Raford, head of EMIR Advisory and former Futurist-in-Chief for Dubai.
“OMD’s Sense conference is the perfect opportunity to pause, take a deep breath and seek a deeper understanding of the Gen Z, Millenial and Gen A consumers,” said Ghazal. “They may have differences but together they are reshaping marketing and advertising. They expect brands to provide an authentic connection, cultural relevance, and community-driven initiatives. Decoding Generation H will give our stakeholders a sense of clarity and reassurance about what’s ahead, because the best way to predict the future is to create it.”
OMD’s Sense conference is staged in partnership with Snapchat, and out-of-home media agency Talon.
