Beyond a renaming exercise, the OLX Lebanon campaign made a statement about how brands ought to listen to their audience, prioritise brand equity and remain agile enough to act on consumer sentiment.After years of public debate and confusion between ‘OLX’ and ‘Dubizzle’ in Lebanon, the brand finally decided to let its devoted community of users pick its name through a digital-first and influencer-leaning campaign that put both these names to a public vote.
To ask users whether they preferred ‘OLX’ or ‘Dubizzle’. the brand teamed up with 11 Lebanese comedians who contributed hilarious content, highlighting the ongoing name confusion and encouraging audiences to vote through Instagram polls and a dedicated landing page.
The entirely digital-first campaign ran across:
Social media (Instagram, Facebook, TikTok): Organic influencer-led content and polls. Eleven Lebanese comedians, including J
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Tags:ad campaignsAdvertisingAli EttihadAmal TalebBasit Nationbrand identitybranding exerciseclassifiedscommunityConnectionscontextCulturedigitaldigital advertisingdigital campaigndubizzleemotional connectionFarixFouad YammineGoogleGstringsinfluencerInfluencer marketingInstagraminteractive campaignJohn AchkarKimo Wazenlanding pageLebanonmarketingMETAOhmyjadOLXOLX Lebanonowned channelsPatrick DaoudPeterwenmakenRebrandshareable campaignsocial mediasocial media campaigntrust
