The Concept:
The commercial:
Conceptualized by Ogilvy, Cadbury Celebrations’ latest Diwali campaign provides an advertising platform to local retailers, whose businesses would have been impacted by the pandemic.
Cadbury Celebrations, Ogilvy and Wavemaker come together to put this campaign into action. Facebook & YouTube helped drive this hyper-local data-driven campaign that reached out to a large set of audience.
For many across the world, 2020 has been one of the most challenging years – with the Covid-19 pandemic bringing lives and livelihoods to a grinding halt.
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