Oenobiol, a renowned French beauty supplement brand celebrated for its science-backed approach to inner beauty, has launched its range of beauty supplements in the Middle East with a celebrity-led ‘Beauty With Time’ campaign, featuring Egyptian actress and style trendsetter Nour Ghandour,
The Oenobiol campaign targeted Arab women who seek a holistic, preventative beauty routines. With Nour Ghandour as the face of the campaign, Oenobiol celebrated the confidence and grace of women who embrace their natural beauty and care for it from the inside out.
“We are thrilled to introduce Oenobiol to the Middle East with Nour Ghandour as the face of our campaign,” said Sarah El Sayed, Head of Marketing MENAT at Cooper Consumer Health. “Her influence and modern sensibility mirror the Oenobiol woman: self-assured, sophisticated, and committed to holistic well-being.”
The campaign was launched across all social platforms including TikTok, Instagram, Snapchat, Meta, Google Ads, and Pinterest, as well as connected TV and point of sale, and will run for at least one year.
Each platform played a distinct role across the consumer journey — video-led channels such as YouTube, TikTok, and Snapchat drove awareness, while Google Ads and Pinterest supported discovery and consideration, and Meta reinforced recall and retargeting.
Connected TV environments on LG and Samsung elevated visibility in premium, high-quality viewing contexts, strengthening brand presence beyond mobile-first touchpoints.
This integrated channel mix ensured consistent exposure, strong message resonance, and delivered performance above industry benchmarks across key engagement metrics.
“We wanted to turn a classic category trope on its head,” said Jack Roger, Associate Creative Director at We Are Social. “The beauty industry usually makes you feel like time is against you, but here we flipped it, and time becomes your ally. The strategy and creative really bring that idea to life, showing that inner wellness and outer radiance can grow together.”
Backed by more than 40 years of French scientific expertise, the brand positions itself as redefining beauty from within by delivering targeted supplements for hair vitality, skin hydration, firmness and sun protection.
Oenobiol products are now available at leading pharmacies and online retailers across Saudi Arabia. Its portfolio that was featured as part of the launch campaign includes hair, skin and sun beauty supplements such as:
- Hair (anti-aging)
- Skin (hyaluronic acid)
- Skin (eye contour)
- Skin (collagen)
- Sun (anti-aging)
CREDITS:
Brand: Cooper Consumer Health – Oenobiol
Sarah El Sayed – Head of Marketing MENAT
Creative agency: We Are Social
Aurelien Fonteneau – General Manager
Rhia Woodall – Group Account Director
Nour Douzdar – Account Director
Ashraf Hamad – Account Manager
Alex Bianchin – Production Lead
Mai Iskander – Editorial Manager
James Young – Associate Creative Director / Art
Jack Rogers – Associate Creative Director / Copy
Nour Mohammed – Senior Art Director
Shohret Ragab Gamila – Arabic copywriter
Media agency: Etisalat Information Services (e&)
PR & Influencer management agency: Ykone Middle East
