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No Cookie for you, by Wavit’s Varun Tikku

The way forward from a cookieless world seems to be to invest heavily in high-quality content, writes Wavit's content writer, Varun Tikku.

What are they?

It is likely that you have heard the term cookies many times, but your brain cannot help associating them with anything other than your favourite childhood snack. In the online world, cookies are basically text files that store a small amount of data, things like your username and password.

The three intended uses for cookies:

Session Management – Cookies let websites identify their users and remember each of their login information and preferences, for example, political leanings or preferred sports teams.
Personalisation – Customised advertising is the central concept behind how cookies personalize your interactions. If you view specific items or focus mor


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