Marketing and brand experience agency CSM has appointed the highly renowned sports and entertainment industry executive, Charlie Beauchamp, as its inaugural country manager for Saudi Arabia, highlighting the business’ firm, long-term commitment to the Kingdom and its growing sports and entertainment sector.
Beauchamp is one of the most highly respected and experienced sports marketers in the EMEA region. He brings over 25 years of experience to the role, during which time he has been involved in the leadership and formation of several leading agencies. Over the past 10 years, he has worked across a variety of Saudi sport-focused projects.
The new appointment comes ahead of CSM ope
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