Michael Houston, Worldwide CEO of Grey Group, has announced the appointment of Nirvik Singh as Chief Operating Officer (COO) of Grey Group, a new global position.
A thirty-year veteran of Grey, Nirvik Singh has served as Chairman and CEO of Grey Group Asia Pacific, Middle East and Africa since 2016, a post he will retain, headquartered in Singapore.
As COO, Singh will lead the development of Grey’s borderless integrated marketing model; identify acquisition targets and new capabilities to enhance the agency’s best-in-class offering and build its future-facing digital, social, shopper marketing and design practices.
“For three decades, Nirvik has been a prime mover in Grey’s growth and
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