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Justine Armour, Global Chief Creative Officer. Forsman & Bodenfors

Stagwell’s Forsman & Bodenfors picks Justine Armour as Global CCO

Pitches

The Annual: Top 10 pitches of 2024

top 20 news stories

The Annual 2024: Top 20 news stories

From left, Tanya Dernaika, Managing Director of Strategy Creative at Fraser; Account Director, Mia Moussa; and Managing Director Pablo Maldonado

Tanya Dernaika, Mia Moussa, Pablo Maldonado to lead Fraser creative agency in Dubai

Dubai Lynx reveals jury president line-up for 2024

Panadol visualises pain relief as personalised art

IKEA explores Ramadan through the eyes of a little boy

Grey wins Al-Futtaim IKEA account

Grey and Lifebuoy drive gender inclusivity change in school curriculum in Pakistan

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THE WORK

Pepsi unites David Beckham, Alexia Putellas, Ronaldinho, Lauren James in new campaign

Advertising Creative Digital Featured Marketing Media The WorkMay 20, 2025

Delving into the strategic rollout of Sobha Realty’s Siniya Island campaign

One Sobha app Sobha Realty

Advertising Creative Digital Featured Marketing Media The WorkMay 19, 2025

Sobha Realty, ANC Advertising Agency reveal brand film for ONE Sobha app

The Red Sea We've Saved a Place for You campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMay 16, 2025

The Red Sea ‘saves a place for you’, highlighting the pulse of people in paradise

Miral Campaign Joy

Advertising Creative Digital Featured Marketing Media The WorkMay 16, 2025

Community-inspired Campaign Joy shows memorable moments at Miral

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

CMO Round Table: Marketers call for collab on education, trust and change management

May 13, 2025

ASICS picks dog influencer Felix the Samoyed as ambassador

May 13, 2025

du campaign: 12 creators. 1 phone. 48-hour non-stop livestream. 1 world record.

May 14, 2025

Horizon FCB packages Hardee’s new steak sandwich for Gen Z

May 13, 2025

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