By Rohit Arora, general manager, Liwa Content Driven
Google’s insight team and the Behavioral Architects came up with new research laying its focus on “the ‘messy middle’, a space of abundant information and unlimited choice (visually depicted with the infinite sign in the image below) that shoppers have learned to manage using a range of cognitive shortcuts.”
Image: GoogleThat’s true, if we think about it, between the linear “path to purchase” or “purchase funnel”, there’s a lot more going on between triggers/awareness and purchase – limited offers, unused/expiring loyalty points, discount
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