With CD sales and downloads declining sharply, music streaming services have taken centerstage across the global music industry. The MENA region is no exception and has over the past few years witnessed staggering growth in online listenership.
Music streaming platforms have also become part of users’ daily lives and routines either as their ‘getaways’ or ‘companions’. This disruption has led to a bond which builds a sense of attachment and consequently establishes trust. This scenario also generates an exceptional window of opportunity for brands and advertisers.
With the above context in mind, Choueiri Group and Anghami commissioned Ipsos to conduct a market understanding init
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