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New fashion brand launches ‘Sneaker Island’ concept

Born Outside Italy will be unveiling its first ever 'sneaker drop' exclusively in the UAE

Fashion brand Born Outside Italy has created a ‘Sneaker Island’ as part of its launch campaign.

The brand will be launching its first ever pair of sneakers on May 11th and has chosen the UAE as the venue.

Ahead of this, it came up with Sneaker Island to build brand awareness.

“This visionary project hypothesises Dubai’s first fusion of fashion and real estate, promising a step beyond luxury where sneaker culture meets low-top luxury living.

“With a vision to situate against Dubai’s coastline, the luxury residences would offer a beachfront bliss where comfort and style are literally a drop in the ocean,” Born Outside Italy stated.

But the concept is just that.

Alfredo Bandini, Founder of Born Outside Italy, said: “We aim to bring together the worlds of fashion and design in this groundbreaking project. We dream of creating a unique space for individuals to fully live life on their terms and express themselves by indulging in their passion for sneakers.”

Born Outside Italy invites investors, buyers, and prospective dreamer residents to join its visionary journey.

Sneaker Island promises a place to dream and a lifestyle destination where fashion has a new foothold.