Lowe MENA has created the latest brand TVC for Mobily, one of Saudi Arabia’s leading telecom operators. The objective of the campaign is to introduce Mobily’s new positioning: ‘Innovate your World’, whilst reinforcing the brand’s image as a pioneering telecom provider. Because of future technologies that Mobily is introducing to the market, it is empowering people to innovate their world and think differently about the future and the way we can live it. This is portrayed in the concept: “Life will never change, what will change is the way we live it.”
Project: Innovate your World
Client: Mobily
Creative agency: Lowe MENA
Creative directors: Mark Lewis, Paul Kotze
Executive business director: Irfan Fatmi
Head of planning: George Giessen
Production company: Deja Vu
Executive producer: Manasvi Gosalia
Director: Linus Ewers
Post-production company: Juice Productions, Warsaw
Music: BKP
