Household appliance brand Midea has launched the “Mo Mushkila” campaign to support home makers during Ramadan, bringing to life the brand’s philosophy ‘Surprisingly Friendly.’
The campaign features a catchy 90-second musical film depicting a home maker’s daily struggles during Ramadan.
With relatable lyrics capturing the anxiety of a homemaker and lively tunes, the film brings attention to common stressors experienced during Ramadan and how Midea products become the solution to every problem.
Additionally, it cleverly reinterprets the role of unexpected guests, reframing them as allies with the reassuring mantra of “Mo Mushkila” (No Problem).
Danish Haider, Marketing & Communications
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