Metaverse: a dissonance – by Xapads’ Gagan Uppal

It's unclear if metaverse represents a waypoint to other virtual worlds or a new digital trap, says Xapads' country head- MENAT, Gagan Uppal

Xapads Gagan Uppal

Metaverse is touted to be the next phase of the internet with multiple new opportunities in various business segments. The rapidly evolving technology is constantly focused on what will come next. As 3D, AR, and VR become necessities, the excitement surrounding the metaverse is also real. This impacts the human experience because it teaches people that their dreams can come true and that what they perceive virtually feels like it is occurring in front of them. 

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Metaverse, a new reality filled with people will undoubtedly transform technology, given that users are impacted by the experience and can take part in various online activities, such as checking out accessories, playing games, socializing, and networking, through avatars. 

Today, numerous industries are experimenting with the metaverse and creating new opportunities. 

Training and education are being transformed  

The metaverse offers immersive, engaging learning opportunities in various contexts, including formal organisations and schools, lifelong learning, corporate training, and personal betterment. In the near future, we’ll see it develop since children will be able to take lessons by transporting themselves to different places and at different times, using immersive VR and AR technology.

Metaverse travel 

The metaverse’s ability to offer fresh and improved sources of travel inspiration is its most obvious advantage. It is probably going to be an addition to the travel sector, giving potential tourists a preview of what they might expect. Travellers will be able to view hotel rooms and other areas prior to making a reservation and participate in the check-in procedure. Travellers might view some of the region’s top attractions virtually which would entice them to visit in person and aid them in deciding how to allocate their time and resources once they arrived.

Shopping in the metaverse

Shopping in the metaverse could be more fun than you think.

Immersive virtual experiences are being tested by prominent firms like Ikea, Dyson, Gucci, and more. Since there’s no requirement to be constrained by physical boundaries or a particular place in the digital world, the idea of a virtual store that’s merely a clone of a real-world store is not tremendously intriguing.

Gucci, Nike, Vans and Ralph Lauren have already created their own Roblox experiences, and some have started charging to buy digital clothing and accessories. Users of the Roblox platform can utilise a virtual currency called Robux to pay for the digital items. Robux can be bought with real money or earned by creating games for the platform.

Creating real value in a virtual world: the metaverse

Our ability to innovate will change as a result of the metaverse. Engineers, business owners, and designers are simulating how things will appear in the real world using digital twins, or virtual reproductions of actual goods. 

Digital twins are being used by Formula 1 to build new race vehicles and test them on the virtual racetrack. With NVIDIA’s new omniverse technology, you can design a building’s whole architecture in a virtual environment before donning your VR goggles and exploring it at various points in time. Even the building’s appearance at dusk or when it’s crowded with people may be seen. 

Metaverse in healthcare

The metaverse will offer new, cutting-edge approaches to maintaining our health. It has the potential to revolutionize healthcare by merging robots, artificial intelligence, virtual reality, augmented reality, the internet of medical devices, Web 3.0, intelligent cloud, edge computing, and quantum computing.

Commercialisation of the metaverse

Businesses from various geographical regions will be able to take part in a single free enterprise without facing any trade obstacles. In essence, the metaverse will be similar to merging the actual world into the virtual worlds that we see in movies and anime. Since the metaverse still depends on the real world, it is unclear how real-world borders, treaties, and sanctions will affect it. However, at its core, enterprises will be free to trade without being constrained by geography and other circumstances.

Parting thoughts

Metaverse means different to different people and not simple black and white rather it is soaring to new heights with each passing day. It’s not mainstream technology but is the next big thing that will change the face of the digital world and is here to stay.

Being one of the most discussed technology transformations, it is providing an array of digital advertising opportunities. Just as a coin has a flipside, technology has its own downside and we’ll need to consider these challenges as we move into a more immersive virtual world. Being involved heavily in exploring the virtual world and less time in the actual one, the way people socialise in person becomes muddled. This further leads to concerns about isolation, sluggishness, privacy, addiction, natural vision, as well as desensitisation and identity theft. Imagine the strain of having to coexist in two distinct dimensions while attempting to balance your emotional, psychological, and cognitive talents in both, even though they may necessitate different skill sets and focus.

It is presently unclear whether the metaverse represents a waypoint to other virtual worlds or a new digital trap. Like many others, I don’t know the answer yet, but only time will tell what the future has in store for us.