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Boost engagement with Saudi consumers through CTV advertising

Disney+ Hotstar and Xapads partner to unlock regional ad opportunities

Is CTV the better way of digital advertising?

Retention marketing: reconnecting with customers in Ramadan

Myco partners with Xapads Media

Xapads Gagan Uppal

Metaverse: a dissonance – by Xapads’ Gagan Uppal

THE WORK

Zidan

Egypt’s Tie House picks former pro-footballer Zidan for latest campaign

Emirates NBD SHARE Credit Card

Digital Featured The Work Video Video & AudioJul 9, 2025

SHARE by MAF reimagines AI use in bold Emirates NBD SHARE Credit Card launch

Your Bazaar

Advertising Creative Featured Partner content The WorkJul 8, 2025

Shantelle Nagarajan

Your Bazaar sonic identity: A gold-winning sound for a new kind of marketplace

BAYN Launch

Featured Marketing Media The WorkJul 4, 2025

Archer Media delivers immersive road branding for BAYN launch

Coolest Class

Creative Digital Featured Marketing The WorkJul 4, 2025

Shantelle Nagarajan

GymNation’s “Coolest Class” activation beats Dubai’s heat

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