Meta’s new social media platform, Threads, has lost over 50 per cent of its users, said CEO Mark Zuckerberg.
It plans to add more ‘retention-driving hooks’ to attract users to the app. One strategy includes “making sure users on the Instagram app can see important threads”said Chief Product Officer Chris Cox.
According to Reuters, Meta’s CEO said “the drop- off was normal” and expects retention to grow as the firm adds new features, including a desktop version and search functionality.
Newly added features include merging Threads post into Instagram users’ feed.
The Meta executives are focused on increasing the retention on their new Twitter rival threads, despite the current challenges.
Zuckerberg told employees that he believed the company’s work on the augmented and virtual reality technology would power the metaverse was “not massively ahead of schedule, but on track.”
Meta, he added, needed to start investing in what works for rivals such as Apple, Google and Microsoft, to have all the tools needed.
Zuckerberg and Cox have featured the company’s release of an artificial intelligence model called Llama 2 this month, which is freely available for commercial use to any developer whose services had fewer than 700 million users.
It has also released a ‘following feed’, allowing users to see the posts of accounts they follow rather than relaying on algorithms.