Meta has announced new ways for creators to test their content and understand performance to grow on.
All of this is made possible in the professional dashboard, the one-stop-shop for all creator resources.
Test Different Reels Content
Meta is rolling out a reels A/B testing tool that allows creators to test different captions and thumbnails on their mobile device to see which one performs best.
While creating a reel on mobile, creators can test up to four different captions or thumbnails.
Results of the test will appear in the professional dashboard and automatically display the winning variant on the persons profile or page unless they change it.
Meta is also experimenting with incor
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