The Middle East Public Relations Association (MEPRA) launched its National Student Pitch Challenge to recreate a real-life, intense work environment. PR and communication students in the UAE will be invited to represent their universities and compete against their peers for the chance to win a prize package valued at more than AED 18,000 and take the Student Pitch Challenge trophy from previous winners, Middlesex University.
In teams of five or less, students will be given just a few hours to respond to a communications brief set by Emirates Literature Foundation and take part in a live virtual pitch to a panel of senior industry professionals who will select the 2021 MEPRA Student Pitch Cha