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Shaimaa El Nazer, MEPRA Strategy Board Member and Strategic Communications Lead at Tamkeen talks about the use of AI in marketing

Why ‘outdated’ works: Overcoming the pressure of AI, novel tech

MEPRA reveals winners of its 14th edition awards

MEPRA receives record award entries

MEPRA hosts its first-ever Arabic communications awards

Mandarin Oriental Hotel Group appoints Gambit Communications for regional PR remit

MEPRA hosts largest-ever awards with more than 500 guests in its 20th Anniversary Year

MEPRA’s Remap Conference shines a light on NFTs, marketing in the metaverse and creative brand strategies for PR in the middle east

The growth of an industry: MEPRA celebrates its 20th anniversary

MEPRA announces largest-ever membership surge during 20th anniversary year

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THE WORK

The Red Sea We've Saved a Place for You campaign

The Red Sea ‘saves a place for you’, highlighting the pulse of people in paradise

Miral Campaign Joy

Advertising Creative Digital Featured Marketing Media The WorkMay 16, 2025

Community-inspired Campaign Joy shows memorable moments at Miral

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMay 15, 2025

Video: Hans Zimmer score brings VOX Cinemas’ tribute to customers alive

Advertising Creative Digital Featured Marketing Media The WorkMay 15, 2025

Zespri ‘Jam Packed’ campaign proves nutritional value, drives purchase intent

$du Unstoppable Network campaign TBWA\Raad$

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMay 14, 2025

du campaign: 12 creators. 1 phone. 48-hour non-stop livestream. 1 world record.

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