By Diana Bradley
McDonald’s has unveiled a new growth strategy called “Accelerating the Arches” that includes a refreshed purpose, updated values and growth pillars that build on its competitive advantages.
The growth pillars include maximising marketing by investing in “new, culturally relevant approaches to effectively communicate the story of brand, food and purpose” and committing to its core products, “tapping into customer demand for the familiar”.
The chain also plans to double down on “three Ds” it sees as key to growth: digital, delivery and drive-thru. It aims to “leverage competitive strengths and build a powerful digital experience growth engine that provides a fast, easy experie
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